I think I expressed myself poorly. I've got Brink, so I know what I'm talking about, but what I meant was the spice up of graphics on videos.
As it goes for every game
Of course it's different to Brink, but when I saw the video of BF3 on YouTube after playing the demo, I was like:
nah, the game is good, but definitely not like that (graphic wise)
But then again, how to judge on a DLC demo